In the world of design, particularly within the plywood and MDF (Medium Density Fibreboard) industries, the concept of neuro design (or neurodesign) is gaining significant traction. The impact of beautiful spaces on the emotions has been a topic of interest for some time, but today, scientific research is revealing just how much our surroundings affect our well-being. And it turns out, the effect is enormous.
What is Neuro Design (not just a buzzword)?
Neuro design (and neuroaesthetics) is a relatively new field of research that focuses on understanding how various elements of design—such as texture, layout, colour, and materials—can affect human emotional responses.
Neuro design has a direct impact on how people interact with the spaces they occupy. The way materials are used in design affects human attention, mood, and even productivity levels.
By drawing from principles of neuroscience, neuro design aims to create comfortable environments that improve cognitive function and reduce stress. In simpler terms, it’s about designing spaces that push the brain in a way that promotes relaxation and overall well-being.
Plywood and MDF in Neuro design
Both plywood and MDF are highly versatile materials that can be used in a wide range of ways within neuro design concepts.
One of the fundamental principles of neuro design is the possible influence of natural materials on the brain. The biophilic design concept—designing spaces that incorporate eco elements—is a basic principle in neuro design. Plywood, with its natural grain and warm tones, brings a piece of incredible nature indoors.
Research* has shown that natural wooden textures and materials can reduce stress levels and promote positive emotions. This is why many offices, aged care facilities, schools, and homes are embracing plywood’s organic aesthetic.
MDF is another material widely used in neuro design interiors, particularly in spaces that require customization. Its smooth surface makes MDF ideal for intricate designs, and it can be shaped and painted in a variety of ways, encouraging calmness and relaxation or stimulating creativity and energy. Also, it can be used for sound quality improvement in a room. Acoustic panels help reduce noise pollution, contributing to a more focused and less stressful environment—particularly important in open office layouts or educational spaces where noise control is essential.
The Importance of Surface Feel
Tactile experience plays a significant role in subconscious emotional responses, because human beings depend on the primal instincts.
Touching the grainy texture of plywood can invoke feelings of safety and stability. On the other hand, man-made MDF provides a seamless finish. The absence of imperfections on the surface has a grounding effect, providing clarity and helping people to focus on their tasks.
Neuro Design in Action: curves matter
Home Offices: Given the rise in remote work, home offices have become an important area of focus of neuro designers. Plywood is usually used in custom desks, cabinetry, shelving, and partition walls to create a space that fosters productivity, while also ensuring that the room remains calming and connected to the sense of “home”.
Learning Environments: In classrooms and libraries, engineered wood can be easily used for everything from whiteboards to interactive learning surfaces, highlighting a tactile and engaging experience for students. The effects of natural patterns and textures like plywood, when used in furniture, ceilings or wall panelling, contribute to a less stressful and more conducive space for learning.
Commercial Spaces: From restaurants to modern offices and retail stores, neuro design with plywood and 3D MDF improve customer experience. Retail spaces use these materials to create inviting, relaxing atmospheres that make customers feel comfortable, encouraging them to stay longer and engage more deeply with products.
References:
* - Physiological Effects of Touching Wood. 2017 Jul 18 by Harumi Ikei, Chorong Song, Yoshifumi Miyazaki